Dementia Friends Privacy Policy



  1. If you are only browsing Dementia Friends, we do not capture data that allows us to identify you individually.
  2. For the purposes of using some of the functionalities within Dementia Friends, you may be asked to submit your personal data including but not limited to your name, address, email address, phone number, image, photograph, video or voice recording, and demographic information including country, age and/or sex ("Personal Data").
  3. By providing us with your personal data, you consent to our collection, use, disclosure (including transfer) of your personal data in accordance with this Privacy Policy. Please DO NOT provide us with any personal data if you do not accept this Privacy Policy.
  4. If you provide us with another person's Personal Data, you warrant that you are authorised to act on his/her behalf and he/she accepts that his/her Personal Data will be subject to this Privacy Policy (as may be amended by us from time to time).
  5. We may amend our Privacy Policy at any time without prior notice to you and will make available the updated Privacy Policy on our website at www.dementiafriendly.sg ("Website"). The updated Privacy Policy will supercede earlier versions and will apply to Personal Data provided to us previously. Each time you use the Website or the Dementia Friends mobile application ("App") (collectively referred to as "Dementia Friends"), or contact, interact or transact with us, you acknowledge and agree that the latest version of this Policy shall apply.
  6. We may collect, use and disclose your Personal Data for the purposes listed below and any other related or associated purposes (collectively, the "Purposes"):
    1. managing your relationship with us;
    2. setting up your account with us and managing your use and access of Dementia Friends;
    3. facilitating or recording your use of Dementia Friends;
    4. providing you or other users with services that you have requested for, including services from third party service providers;
    5. assisting you with your enquiries and obtaining feedback;
    6. keeping you updated on our services, programmes or events;
    7. complying with our legal obligations and requirements;
    8. enforcing obligations owed to us;
    9. accounting, risk management and record keeping;
    10. informing you about service upgrades and updates;
    11. performing network or service enhancement;
    12. carrying out research, planning or statistical analysis or policy formulation and review, including satisfaction surveys to improve and personalise our services to you and develop new products and services; and/or
    13. personalising our services and recommending content related to our services;
    14. staff training;
    15. contacting you for the above purposes; and/or
    16. any other reasonable purposes related to the aforesaid.
  7. We will treat your Personal Data confidentially. However, subject to Clause 6 above, we may disclose your Personal Data to third parties including but not limited to:
    1. service providers and data processors working on our behalf and providing services in relation to Dementia Friends, such as hosting and maintenance services, web chat or video chat services, call center services, analysis services, email services, marketing etc;
    2. our consultants and professional advisers (such as accountants, lawyers, auditors); and/or
    3. government or regulatory authorities, statutory bodies or public agencies.
  8. For your convenience, we may also display Personal Data you had previously supplied to us. This will speed up the transaction and save you the trouble of repeating previous submissions. Should any of your Personal Data be out-of-date, please provide us with your latest Personal Data.
  9. We may also disclose your Personal Data as required or permitted by law.
  10. We may transfer your Personal Data to any location outside of Singapore for the above purposes. If we transfer your Personal Data to a country or territory outside of Singapore, we will ensure that the recipient of the Personal Data provides a standard of protection that is comparable to the protection which your Personal Data enjoys under the laws of Singapore.
  11. We will make reasonable security arrangements to safeguard your Personal Data with appropriate security technologies. However, we cannot be held responsible for any unauthorized or unintended access to your Personal Data that is beyond our control.
  12. We will retain your Personal Data for a reasonable period to fulfil the Purposes and only for so long as we need the personal data for our legal and business purposes. If you wish to access or correct your Personal Data or request for deletion of your Personal Data, please contact us at pdpa@aic.sg. However, we do not warrant that your request will be acted on. Please do not provide us with any Personal Data if you cannot accept this.
  13. This site may contain links to other websites whose data protection and privacy practices may differ from ours. We are not responsible for the content and privacy practices of these other websites.
  14. We may amend our Privacy Policy from time to time without prior notice to you. The amended Privacy Policy will apply to all personal data which you have previously provided to us.
  15. Please contact us at pdpa@aic.sg if you have any enquiries or feedback on our data protection policies and procedures, or need more information on or access to data which you have provided to us in the past.